Plum 5% Niacinamide Serum – Clear, Bright Skin with Rice Water

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Reveal your natural glow with the Plum 5% Niacinamide Face Serum, a lightweight, fast-absorbing formula designed to fade dark spots, blemishes, and improve overall skin clarity.


Infused with 5% Niacinamide, a powerful form of Vitamin B3, and rice water extract, this serum strengthens your skin barrier, refines texture, and boosts brightness without irritation. It also contains amino acids and hyaluronic acid to hydrate and calm the skin.


Perfect for all skin types, including sensitive and acne-prone skin, this non-comedogenic formula is 100% vegan, cruelty-free, and free from synthetic fragrances and parabens.


If you're looking to build a clear, even-toned skincare routine, the Plum 5% Niacinamide Serum is your gentle yet effective solution.

🌟 5% Niacinamide – Reduces pigmentation, dark spots & acne marks.


💧 Rice Water Extract – Brightens skin and smooths texture.


🧬 Amino Acids & Hyaluronic Acid – Deep hydration and barrier support.


🧴 Lightweight, Non-Sticky Formula – Ideal for layering under moisturizer or sunscreen.


🚫 No Artificial Fragrance or Dyes – Clean formulation safe for sensitive skin.


🌿 100% Vegan & Cruelty-Free – Ethical skincare that works.



Cleanse: Start with a clean, dry face.


Apply Serum: Take 2–3 drops and apply evenly across the face and neck.


Pat In: Gently pat the serum into your skin until fully absorbed.


Follow Up: Use a moisturizer and sunscreen in the morning.


Frequency: Use twice daily (AM & PM) for best results.